Brake industry needs to strengthen the brand building to welcome new opportunities

        With the continuous growth of China's car ownership, brake pads production and sales are also increasing year by year. The demand for brake pads is very large, the country needs about 300 million units per year, and this figure shows a state of increasing year by year.
 
Ministry of Industry is expected in 2020 China's car ownership will reach 200 million, this growth rate will also be driven by the simultaneous development of brake pads, have to say that this will be the whole development of the brake pads a new opportunity. Some experts predict: 2020 China's market size of the brake pads will reach 20 billion yuan.
 
From the current situation, the brake pads enterprises are mainly concentrated in Zhejiang, Hebei, Hubei, Guangdong, Fujian and other regions, these regions accounted for nearly 80% of the national production capacity, such as the Chinese brake pads leader Shandong Jin Kirin, Shandong Xinyi Hangzhou, Hangzhou and so on. These companies' product market coverage is far more than other brands.
 
With the continuous development of the brake pads industry, many companies have recognized the importance of independent research and development, some domestic brake pads production capacity has greatly improved, the technical level has also been close to the world level.
 
Shandong Golden Kirin and Shandong Xinyi, for example, Jin Qilin annual sales accounted for 80% of total sales, has access to "China Famous Brand" and "China Famous Brand" title, can produce more than 3100 brake pads. For the country more than 40 well-known car companies to provide ancillary products in the global automotive industry enjoyed a high reputation. Many times in the HC auto parts network brand event held in the "brake pads industry top ten well-known brands" for enterprises to create a good brand reputation.
 
Jin Qi Lin focus on independent research and development and management innovation, friction materials in the field of core technology research and development has more than 40 effective patents. Enterprise Technology Center of the engineering laboratory with the world's most advanced R & D equipment, enterprise R & D capabilities to the domestic industry with the advanced level. Really worthy of the title of the leading manufacturers of brake pads.
 
And Kim Kirin have the same competitive strength of Shandong Xinyi, as the domestic market, the primary brand, Lutheran products sell well in North America, South America, Europe, the Middle East and other parts of the world. August 2005, the success of the United States Daimler - Chrysler host matching, becoming the first for the world famous car factory coach supporting the Chinese manufacturers of brake pads.
 
At present, with three industrial parks, built brake pads automated production line 12, the annual production capacity of 20 million sets of brake pads, brake discs annual production capacity of 2 million. And the same as the golden unicorn many times HC Auto Accessories Network held the brand event "brake pads ten well-known brands."
 
On the current market coverage and industry visibility, Shandong Jin Kirin and Shandong Xinyi far more than other competitive brands, visibility has been much higher than some of the imported brand enterprises. For the development of China's brake pads industry contributed to excellence.
 
With the continuous development of the industry and the continuous improvement of enterprise technology, brake pads in the market circulation of the product quality is getting better and better, and the strength of international competition will also be greatly enhanced.